![]() ![]() Just thought you should think about what you said. It says we are better and they are not which is not the case at all. I don't want to be blunt, but the amount of separation that phrase portrays is pretty substantial. Wil Addison.addressing unbelievers as "the ungodly" is a pretty strong stereotype. Continue to live unashamedly of God’s good news before a watching world. This year is our most intense ever and we can’t wait to see what the Lord has in store. Thank you for walking with us and caring enough to speak up. We will not be perfect, we will make mistakes and change directions, but the ship isn’t floating aimlessly around the sea. Moves are made on purpose with prayer and honest discussion. A movement of the Unashamed around the world who are living out their faith in whatever place God has them, from janitors to preachers. ![]() ![]() The mission of Reach has always been the Music of a Movement. We seek wisdom, pray though decisions, and know that we must answer to God at the end of it all. Decisions are not made flippantly and we wrestle internally, pushing back on each other constantly. Know that we are all connected to community and accountability in our lives through friends, churches, and even as a staff. What are our motives? Are we growing cynical? Have our hearts become cold to seeing God at work? These are all questions that roll around the office and in phone calls, texts and emails. Or that you could see the many hours that have been spent dissecting the moves we make. We wish you could see all the artists working through Scripture together before shows, struggling to make the night about the Lord and not about them. Knowing our capacity to sin and go astray has caused us to dig in deep. Our hope and prayer is that you would understand how hard we labor over the steps we take. At each moment along the journey, we know that the enemy is waiting to derail us from following Jesus and making our lives about Him. We have hustled boxes of CD’s out of the trunks of our cars and now have global distribution. Over the last 10 years, we have gone from doing concerts for 15 kids at boys and girls clubs to tens of thousands in sold out arenas. There is no doubt many temptations wait for anyone seeking to influence culture and be a light to the world. They work off of borrowed capital and should not have the final say on the things God has made. The world’s perversion of these things does not overcome the good intent of God’s craftsmanship. are all good things that God is ultimately responsible for designing and are not made evil because of their association to evil. Genesis 2:9 tells us, “And out of the ground the LORD God made to spring up every tree that is pleasant to the sight and good for food.” Scripture tells us that God is intentional about making trees, not just for functional use, food, but also for aesthetic enjoyment. The drawing of an eye, a skull, etc. The Bible helps us think through these issues as we see how God created the world we live in. Other times, they are purely aesthetic choices. Many times the choices we make for a particular album design have deeper redemptive, Biblical themes. We want to be upfront and transparent when we say that the artistic directions we take are not a result of some mysterious occult group or made with ill-intentions. While the purpose of this letter isn’t to walk through each piece of artwork, what we did feel is necessary is to affirm our mission to all of you. We wanted to take the time to address some concerns that we have received on a variety of Reach Records artwork. Like many platforms in the hip-hop genre, we too have been accused of connections to shadow organizations, such as the Illuminati. ![]()
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